We value technology for its ability to minimize damage to the planet and achieve more at lower cost - therefore, all other things being equal, we choose high-tech solutions. We want our grandchildren to get a habitable planet and strive to protect basic natural resources as much as possible. We are for product safety and quality. Efficiency, ease of use, organoleptics, and hypoallergenic are important to us, not marketing components (color, smell, organic methods of growing raw materials).